Strategic Email + Content Support

Your mission deserves messaging that converts.

I help values-driven brands turn thoughtful positioning into consistent revenue — through email strategy and content systems that actually work.

Book a Discovery Call → No pitch. Just a real conversation about what your brand actually needs.

Monthly Retainer

Email + Content Growth Support

  • 4 strategic email campaigns per month
  • 1 blog post or landing page
  • Messaging refinement + positioning review
  • Light funnel optimization feedback
  • Monthly strategy call
$1,200 / month

You have something worth saying. It's just not landing.

Your brand is real. Your mission matters. You've put genuine thought into what you stand for.

But somewhere between the values and the inbox, it goes quiet. Emails get written inconsistently. The content doesn't quite capture what you mean. The messaging feels close, but not quite right.

And so you keep tweaking. Reworking. Starting over. While your audience barely notices you're there.

  • You know your brand story but can't figure out how to tell it in a way that converts
  • Emails go out when you get around to them — not on a system that builds momentum
  • Your content feels scattered instead of building toward something
  • You've hired writers before who didn't understand what you were trying to say
  • You're spending time on content that isn't growing your list or your revenue

A good fit is specific — and that's intentional.

I work best with a small number of brands at a time. This is a real collaboration, not a content factory. Here's who gets the most out of this.

This is for you if...

  • You run a values-driven brand — wellness, sustainable e-comm, retreats, coaching, women-led business
  • You already have an audience you're underleveraging
  • You have a clear offer — you just need the messaging to match it
  • You want a strategic partner, not a vendor who writes and disappears
  • You're ready to invest in consistency, not just one-off projects

This isn't the right fit if...

  • You don't have a clear offer or audience yet (let's figure that out first)
  • You want high-volume content production with no strategy behind it
  • You need someone to manage paid ads or social media
  • You're looking for the lowest-cost option
  • You want someone to figure out your positioning from scratch

Concrete deliverables. Consistent strategy.

Every month, you get a full set of content assets built on a strategic foundation — not just words on a page, but a system that compounds.

01
4 Strategic Email Campaigns
Not newsletters for the sake of it. Each email is built with a specific conversion goal — whether that's a product, an event, a relationship, or a reply. Subject lines tested, copy refined, voice matched to yours.
02
1 Blog Post or Landing Page
Long-form content that builds authority or converts. We choose the format based on your monthly priorities — sometimes it's SEO-forward, sometimes it's a sales page that needs to work harder.
03
Messaging Refinement
As we work together, your messaging gets sharper every month. I keep notes on what's landing, what's not, and where your audience is responding. The positioning evolves. The copy gets more precise.
04
Monthly Strategy Call + Funnel Feedback
We stay aligned. Once a month, we look at what's working, where revenue is leaking, and what we're building toward. I'll flag funnel issues I spot and come with ideas you can use immediately.

Simple. Structured. No chaos.

The first week is setup. After that, it runs on a consistent rhythm. You review, approve, and publish — I handle the strategy and the writing.

01
Discovery Call (30 min)
We talk through your brand, your audience, your current content situation, and where the gaps are. If it's a fit, I send a simple proposal. No pressure, no pitch deck.
02
Brand Onboarding (Week 1)
I get deep in your brand. Voice, positioning, offers, audience, what's worked before. I build a content brief that we both align on before I write a single word.
03
Monthly Delivery Rhythm
Emails delivered by the 10th. Blog post or landing page by the 20th. Revision round built in. You always see drafts before anything goes live — but most clients find they need minimal changes after month one.
04
Ongoing Refinement
I track what's converting. Each month, the messaging gets tighter, the subject lines get smarter, and the funnel gets more dialed in. You don't start over each month — we build.
Chelsea Obermueller

Research-driven. Strategically structured. Actually cares about your brand.

I started in copywriting and research, and over time built a multi-track business that includes content strategy, email marketing, digital products, and retreat hosting — all under a brand rooted in intentional storytelling.

What that means for you: I understand values-driven brands from the inside. I know what it's like to have a clear mission but struggle to communicate it in a way that makes people act. I've worked on that problem for myself, and now I work on it for clients.

I'm structured, not chaotic. Research-driven, not reactive. And I build systems that keep working after the deliverable lands in your inbox.

4+
Years in email &
content strategy
Genuine interest in
your brand's story
2
Revenue tracks built
from scratch

One retainer. No surprises.

No custom packages. No hourly billing. No scope creep negotiations. One clean monthly investment for consistent, strategic work.

Email + Content Growth Support

For values-driven brands ready for consistent messaging

$1,200 / month
  • 4 strategic email campaigns per month
  • 1 blog post or landing page
  • Messaging refinement + positioning review
  • Light funnel optimization feedback
  • Monthly strategy call (30 min)
  • One revision round per deliverable
Book a Discovery Call →

3-month minimum. Billed monthly. Cancel with 30 days notice.

A few things people ask before reaching out.

How quickly do we get started after I sign?
Onboarding takes about one week. First deliverables are usually in your inbox by the end of week two. I don't do slow ramp-ups — if you've signed, I'm already thinking about your brand.
Do I need to have my brand fully figured out first?
You need to have a clear offer and a sense of your audience. I'll help refine your positioning as we work together — but I'm not the right fit if you're still in the "figuring out what I sell" phase. That's a different kind of work.
What email platforms do you work with?
I'm most familiar with Flodesk, ConvertKit, and Klaviyo — but I can write for any platform. I deliver formatted copy that's ready to drop in. You or your team handles the actual send.
What if the writing doesn't sound like me?
Voice matching is built into the onboarding. Before I write anything, I spend time with your existing content — what you've loved, what felt off, how you actually talk about your brand. After month one, most clients tell me they stopped revising much.
Can I upgrade to a higher tier if I need more?
Yes. If your needs grow — more volume, more platforms, a launch sequence — we can discuss a scope adjustment. I keep things flexible once we have a working relationship.

Let's talk about your brand.

A 30-minute call. No pitch. Just a real conversation about where your messaging is today and what it could be doing for you.

Book a Discovery Call →

Or reach out directly: chelsea@chelseaobermueller.com